Skip to content

Multimedia Students Win D2BDA Competition

Sam Pearson and Aisling Sinclair, both undergraduate multimedia students won the coveted Dare 2B Drink Aware ‘Gold’ prize at this year’s competition final.

Sam,Aisling - Award

Dare2BDrinkAware competition winners Sam Pearson (B.Sc. Multimedia) and Aisling Maguire (B.Sc. Multimedia) with their ‘Gold’ award trophies at the attractive Smock Alley Theatre. Their effort entitled ‘No Sleep Lost – Don’t Loose Sleep Over Where You’ll Wake Up’ was awarded €3,000.00. The project which combined web, social media and a video campaign reached over 165,000 visitors. Part of the website included a ‘drinks calculator’ that estimates not only how much you might be over ‘the limit’ but in a ‘tongue-in-cheek’ manner lets you know where you might unwittingly ‘wake up’!

You can view their project work here:
* Website:
* Facebook:
* Twitter:



Sam and Aisling, like all seven contestants had to ‘pitch’ their ideas for the campaign, their progress and results to date, to a panel of judges in ‘Dragon’s Den’ style. Both acquitted themselves well and were impressive in the range and depth of information and feedback that they were able to demonstrate. The judges included: Founder and CEO of and Her.ieNiall McGarry; Head of Media for UK & Ireland at PR Slides, owner of The Savvy Shopper blog, Sinead Van Kampen; and Publishing Director of Hot PressDuan Stokes


4 people winners PP3

Pictured above are: MC Kathryn Thomas, contestant winners Aisling Sinclair, Sam Pearson and their group mentor TV3’s Caroline Twohig.


Fionnuala Sheehan with contestants and mentor.

CEO of MEAS (Irish for ‘Respect’, and working name for ‘Mature Enjoyment of Alcohol in Society Ltd.), Fionnuala Sheehan, who are the promotors of the Dare2BDrinkAware competition, with Sam, Aisling and Caroline. The message of MEAS is “You can have a great time while respecting alcohol and respecting yourself’. According to Fionnuala Sheehan, the idea behind this year’s competition was “… to empower students to create campaigns that raised awareness of the importance of responsible attitudes to drinking and engaged their peers. By enabling young people to create awareness-raising campaigns by students for students, the campaigns that have been rolled out over the past few months have not only been more creative than ever, they have also resonated on a different level with their target audience”.


Sean, Aidan, Glenn PP

Another formidable group of DCU students who were part of the seven finalists shortlisted in the competition with their entry entitled ‘One Level Too Many’, were Sean Defoe (BA Journalism), Aidan Broletti (B.Sc. Multimedia) and Glenn Griffin (B.Sc. Multimedia), who gave a spirited performance in front of the judging panel, not to mention an attentive audience. 



Pictured above are: Group mentor Eamonn Fennel, Sonya Sheils of MEAS, Glenn Griffin, Aidan Broletti, and Kathryn Thomas. Don’t worry Sean Defoe also received the award but had to leave before the presentations.

You can view their project work here:

* Facebook:
* Twitter:
* YouTube video:


Editor’s note: there has been some debate over the competition between the USI and MEAS. For some background to this, and with comments from both sides visit: Yes, it is the ‘drinks industry’ site but I could not find the issue on the USI site. I am happy to update this article if anyone has a link.

In the February 19th issue of ‘The College View‘, DCU’s student newspaper stated “DCU Students’ Union is fully supporting both student initiatives”. Hopefully, both MEAS and the USI can resolve their differences and come to some agreement over the issues involved.

All images:

Creative Commons License
Feel free to use these images.
Licensed under Creative Commons Attribution 4.0 International License





Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: